today got this message from amex
"Have you considered transferring your Membership Rewards points to one of the rewards schemes associated with our partner Airline or Hotel firms? Your points can be used for flights or hotel bookings and allow you to travel in style with companies such as Virgin, British Airways or Hilton. In addition to this, your first online transfer of points between the 6th of October and the 6th of December will be eligible for a bonus of 500 points. Simply visit
www.membershiprewards.co.uk/transfermypoints and follow the instructions."
since i have previously tranfered miles it may not work
but transfered some today and will report back!