Rest assured that the feedback received is forwarded to the employee/crew. In may in fact take a bit of time, because there is actually a very high volume of commendation and complementary letters from customers.
Feedback can be forwarded in the following manner:
>Air Smiles Cards (available on request on board)
>Via the Website
>Written Correspondence which is usually forwarded to head office or the VP of Customer Service.
>SD's carry business cards (I've been e-mailed directly via my company e-m address)
A thank you letter usually accompanies the actual customer comment letter/card by our base director, the VP of In-flight Service, and in some cases from Calin's office.
Re your suggestion for 2011. I recall having such a program in the past, and staff always appreciated it. Perhaps it is something they could look at again. Always appreciate the feedback letters - there is a sense of satisfaction knowing that "I've done good".
There is of course candy week. I always seem to be on vacation during that period!