Originally Posted by
jackal
When you want something cheap, sure, go to the Golden Arches, but you can't tell me they are close enough in quality that you would honestly choose McDonald's over a better burger just because it's cheaper.
Well, the Five Guys burger will be bigger (is that really a good thing?), but do you really think the quality of the ground beef is going to be vastly superior? I tend to doubt it. Heck, Wendy's only serves fresh (not frozen) beef and you can get a very tasty Double Stack for a buck there.
While Five Guys no doubt has SOMEWHAT better quality than the mega burger chains, I'm certain that it's an incremental quality improvement. Perhaps justifying double the price. But not triple or quadruple. It's basically a "luxury" burger. Just like buying a luxury handbag or something.