Originally Posted by
dgcpaphd
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Is something missing here?

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No, those are my sentiments. My feeling is this is a waste of time and money by UA. I have no interest in Oprah, and I would not be caught dead in a jet dedicated to her.
A few years back, in Japan, I wound up on one of ANA's Pokemon jet flights. It wasn't a pleasant experience, with lots of kids running around and screaming (because the FA's gave them special Pokemon cards to them for flying). If I had known that was going to be the situation, which wasn't made aware to me, until after we pulled away from the gate, I would have VDB'd and waited for the next flight, another 90 minutes later. For the same reason, I wouldn't want to be on a flight with a bunch of Oprah fans, Oprah audience, or Oprah herself.
This of course is simply my opinion and you have every right to disagree with it.