Originally Posted by Jigen666

But a what cost? XM satellite radio spent $50 million to have an Oprah channel on their network. A channel that she did not actually participate in for the price they paid (it ran reruns of her talk show and original programs from the regular "expert" guests she has). It did not attract a wave of new subscribers to their service as they had thought it would, since many Oprah fans would rather get her show for free than pay for it. In fact, it only brought XM more into debt and forced them to merge with their competitor, Sirius, just to survive. If UA threw out tens of millions of dollars just to have her name associated with the airline, it could be just as bad, or even worse. Since that money could be used for better improvements in the airline fleet, employee pension & benefits and customer service. You may find a lot of unhappy campers (Employees and PAX alike) if UA went crazy spending to much money to use Oprah's name as a marketing tool.