Originally Posted by
KansasMike
I wonder if it has occurred to the marketing department at UA that their bread-and-butter customers are business travelers and most of us are not Oprah fans.
When I learn of something like this it reinforces my view that UA upper management is clueless about its customers' wants.
Oprah is the consumate business traveling executive. Her product may not be of interest to you, but she didn't exactly inherit her billions in the lily burbs.
What biz traveller would not wish to travel like Oprah, a CEO, does? Or achieve even a fraction of her success?
The fact that she chooses to align her highly valuable brand name with United is only a positive for United.