Originally Posted by
channa
It's a bit different. While CO turns up the meal service on transcons, there's no formal, marketed premium transcontinental product like UA, AA, or DL.
Do you have to argue every single point?
Transcontinental Service
In addition to the above amenities and services, First class customers traveling on transcontinental flights will receive additional amenities:
- Printed menus showcasing meal choices designed by our world renowned Congress of Chefs.
- Four course meal that includes appetizer, salad, choice of three entrées and ice cream sundaes with a choice of toppings.
- Freshly baked cookies on select flights
*Transcontinental markets include flights to/from Newark Liberty (EWR) and San Francisco (SFO), Los Angeles (LAX), San Diego (SAN), Portland (PDX) and Seattle (SEA)
http://www.continental.com/web/en-us...ght/first.aspx
Is it identical to the service offered by several of the other airlines? No. Is it a formal, marketed product? Yes, undoubtedly. And as I already pointed out above, it only extends to the soft product, not the hard product.