I hit the jackpot this week. I spent $50 (after redeeming $5 gift card that I earned 2 week ago), and looking at my receipt I saw the 750 Sobeys points were credited twice!

Surely enough I check AE balance today and it says:

SOBEYS BONUS MILES - SOBEYS 750


Shareholder: given Longo's recent aggressive expansion in the area (into the condos beside Skydome, and a new location under First Canadian Place), I wonder if Sobeys is stepping up their YTZ promotions.