http://seekingalpha.com/article/2317...ipt?part=qanda From the 3rd 1/4 conference call.

"Jenna Moreno – Houston Chronicle

How does holiday travel look right now and fares?

Jeff Smisek

We are seeing strong demand in holidays this year and we are enthused by the demand we are seeing.

Jim Compton

This is Jim. I would add to that. The bookings are strong (inaudible) I would actually say there is less sale activity this year versus last year. So given the strong demand we see, it looks like, at this point a very good holiday period."

Bolding added by myself. With strong demand, why subsidize costly perks, unless the competition does so in order to maintain share. I would assume that strong demand is not unique to UA, but rather systemic of the industry.