Originally Posted by
mke9499
From the article
bag fees are a very tangible concern for travelers, since they often know whether or not they'll need to check a bag in advance. Ticket changes, however, typically come only when travelers face an unforeseen change of plans
That seems to be a reasonable conclusion for the leisure flyer. Small businesses would look at it more favorably than the bag fee item.
I hope it's very successful, to the point of shaming other airlines to eliminate or drastically reduce change fees. But I am not too optimistic about it, given they've been able to INCREASE baggage fees in the 2 years since they began with little downside. And baggage fees are the easier item to campaign against.