I am not a Sobeys fan as I also find them to be high-priced and brand selections varies widely from store to store, at least here in Calgary.
Last night, however, I hit the jackpot - 100 bonus points with their Shop and Win promo, emailed spend bonus of 250 points for $35, plus points for puchases. Total of 388 points for $38 in spend. Waaaaaaayy better than lame Esso.