http://travelpicks.dailymail.co.uk/2...l-for-37p.html
always nice wording - "first night of a three-night stay" (pick expensive date)
and "first drink from the bar for the 1910 price"

virtuoso benefits are better than signature at goring, but signature can be booked online > http://www.whatahotel.com/browse_hotel.cfm?hotelID=1146