Originally Posted by
fmp17
Hi Community,
I'd doing a project on loyalty points and breakage but I'm finding it really difficult to get any details on the reasons for breakage and the holders of the miles/points breaking. Are these people who have only very small holdings of airmiles etc or are there other reasons for the breakage, eg too busy to redeem the airmiles/points?
I'd really appreciate any advice you can give or if you could point me in the right direction.
Thanks so much!
For some of us, we earn miles whenever we can but end up with small numbers of miles in airlines (non-alliance) we never need to fly again so we let them expire. For example, if I were to fly EK, I might sign up for an EK account, in case I need to fly EK again. But if it turns out I do not need to fly EK again, those miles with expire.