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Thread: Reason for Breakage
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Old Oct 12, 2010 | 4:30 am
  #8  
Keyser
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Originally Posted by fmp17
Thanks for all that and I will definitely look at the other threads.
I'm defining breakage as the miles and points that go unused. Starwood 56% is the highest I've seen so far, you have to wonder how positive can the impact on loyalty be!
how would you define 'unused'????

there are some points that go unused because the member's account expires....then there are those like my friend who has been collecting spg points for almost 10 years now & has never used a single point....his balance is in the many millions....he says he wants to use all these points after he retires....given that he is still 15-18 years from retirement, he could end up with one of the largest balance of points out of anyone in the spg program....& he would not have used a single point....
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