Reason for Breakage
Hi Community,
I'd doing a project on loyalty points and breakage but I'm finding it really difficult to get any details on the reasons for breakage and the holders of the miles/points breaking. Are these people who have only very small holdings of airmiles etc or are there other reasons for the breakage, eg too busy to redeem the airmiles/points?
I'd really appreciate any advice you can give or if you could point me in the right direction.
Thanks so much!