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Thread: Wifi Prices
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Old Oct 9, 2010 | 4:51 pm
  #16  
dickerso
 
Join Date: Apr 2010
Posts: 396
Originally Posted by alggag
My concern though is that the wifi installation is pretty expensive and the WN bean counters might insist on cold hard cash versus coupons. It's not like drinks where they are pretty much straight profit even with coupons in the mix.
I would argue that the WiFi is an even better position to be used as a give-away for buying higher priced fares because it has virtually $0 incremental cost, although I understand your point about the tremendous capital cost it represents. Given the different prices people are reporting, it seems as if the WN Bean Counters are still trialing different pricing paradigms, and I'm sure they could test out how WiFi being included in a Business Select fare would canabalize WiFi sales or drive Business Select purchases over less expensive fares.
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