Business Travel Program
I'm curious as to the opinions regarding the email message last night from Frontier regarding their Business Travel Program? Here's the text in a nutshell...
"During a review of existing programs, it was determined that the Frontier small business program, Business Travel Program (BTP), would migrate to the Best Care Business (BCB) program used by Midwest – which will be rebranded under the Frontier Airlines’ name. The Best Care Business program works on a point system. Businesses must spend a minimum of $5,000 annually on Frontier to qualify. For every $1,000 spent, the member earns one point. Points can be redeemed for waivers and favors, elite status, club passes and free tickets."
As a small business owner, I for one am not very happy. The BTP was simple and straightforward. You earned a 3% rebate on any fare. And, the accumluated funds sat in your credit bank until you were ready to use them.
The new system is a huge devaluation of the program. For instance, it takes 20 points (which equates to $20,000 spent) for a free round trip ticket. In the old BTP system $20,000 netted $600 in the credit bank. For my company, that's easily 3 roundtrips to most of the business destinations we fly.
With the previous devaluation of Early Returns miles, luggage fees, and now the change to the BTP program, it's time to consider another carrier for the bulk of our flying as I'm sick and tired of being nickeled and dimed.
I have been an ardent supporter of Frontier. But, this decision on the BTP program really upsets me. The new tagline at Frontier says, More perks. More choices. More value. I'm afraid I respectfully disagree.