Originally Posted by
JetBlueFA
The jumpseat talk is we should buy VX. Thoughts
?
Crazy. VX's value is tied up in the Virgin brand. Merge it into JetBlue and it's automatically pointless.
Not worth it just to knock VX off the chessboard, either, because VX will never approach B6 fleet size, number of stations served, or challenge it for NYC O/D market share. VX will remain a boutique operation skimming a little traffic off a few major city pairs. VX will never show up in AUS, PIT, BUF, etc.
In answer to the OP's question: growth is overrated. A profitable AS proves giantism and success aren't automatically linked.