London isn't an easy one for Short haul routes... Expensive Slots at Heathrow, very harsh competition through auxiliary airport... You could also see that BMI dropped the Belgian route, so did VLM (now cityjet), they also dropped amsterdam and a couple of other European routes, which I think is a real shame as BMI was to my eyes really the best value for money. Unfortunately I've flown with them on the Brussels route until they stopped and there was a clear drop in Passenger numbers over the years, I don't know the exact reason for that. By the end they were using ERJ-45 flying less than half full! Devastating I found that the last time few times I flew with them.