Of course, this is a press release, so you've gotta take it with a grain of salt, but if popularity is any indicator, mypoints.com might be around for at least a little while.
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MyPoints.com Named Internet's Third Most Popular Shopping Site
PR Newswire - Sep 07, 1999
Web Rating Firm PC Data: MyPoints.com Behind Only eBay and Amazon.com
In June and July Traffic Reports
SAN FRANCISCO, Sept. 7 /PRNewswire/ -- MyPoints.com, Inc. (Nasdaq: MYPT), a leading provider of Internet direct marketing, incentive and loyalty products, has been recognized as the Internet's third most popular shopping destination. In terms of overall traffic, Web rating firm PC Data's reports for the months of June and July place MyPoints.com just behind eBay and Amazon.com, and well ahead of sites such as CDNOW, CNET, barnesandnoble.com, eToys, and BMG. "Advertisers choose MyPoints.com because we can aggregate the traffic, and give them a set of tools to get people to respond -- personalized, targeted email and Web-based offers, and the ability to give Internet consumers an incentive to act," said Steve Markowitz, Chairman and CEO of MyPoints.com. "PC Data's numbers confirm what we already knew -- we are driving traffic that drives e-commerce." MyPoints.com operates the MyPoints Program, an Internet membership service that rewards consumers for reading and responding to targeted e-commerce offers by email and on the Web.
In June, MyPoints.com was ranked third in terms of site traffic, behind eBay (second) and Amazon.com (first), according to PC Data's survey of Web shopping sites. In July, MyPoints.com was also ranked third, behind Amazon.com (second) and eBay (first), according to PC Data. However, the same reports showed that MyPoints.com did lead Amazon.com in other areas. In terms of average time spent online, Internet shoppers in both June and July spent more time on MyPoints.com than on Amazon.com. In the same time periods, MyPoints.com also generated more page views per user than Amazon.com.
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(Copyright (c) 1999, PR Newswire)