On this subject, I vaguely remember a service (probably got a spam email for it) that for a certain fee per month, lent you as many DVDs as you wanted, three at a time.
Only US I think, the idea was they mailed you three, you mailed them back and got three more (or mail back just two, get two back).
I think Ken's idea is an excellent one, the problem would be guaranteeing he'd get his DVDs back (the other problem would be making sure he bought DVDs _we_ were interest in!

).
andrew