We are not rich, but comfortable with no kids.
We do 2-3 business trips long haul each year and go CW. The business pays, but we own it so we are paying really I suppose.
My wife goes with the Mother-In-Law on one of the trips, I stay at home for that one!^
Remarkably the MIL wants to revert back to WT+ as she likes to talk but finds people in CW too stuffy.
Fine by me but I will never go back, I just love that CW seat. Never flown F because the route we use is 3 class but the time is fast drawing near where we will be doing some serious travelling, all in F God willing.