Originally Posted by Brasila

It is going to be a very messy process and I do not think you are going to see the UA culture vanish. UA employees are used to taking care a much more sophisticated traveler then CO. Why should they be happy about being dummied down professionally.

Look at the where the hubs are. This is like Nordstrom being taken over by Walmart and having the Walmart culture survive and the Nordstrom customers delirious with joy because of the change.

You can already tell by the difference in UA and CO Elite attitudes that there is a huge divide regarding expectations which is probably going to be very difficult to mend and be costly to the new UA.