Originally Posted by
jamar
And so on. At least, that's the anecdotal evidence I have from a few people around me when looking at the merger announcement website. "Wait, what's going on with CO? Why are they changing their name?" Just a name indeed. Unless they do some more work to reflect the UA heritage (changing the name font is but a baby step), people will remember the United name but not much more.
Joe Kettle could care less whether the plane is blue, has a tulip, a beach ball, or Shrek painted on it. Joe cant tell a difference between a CRJ and an ERJ. Joe will be cramped in the middle seat of economy regardless of what logo is on the headrest. Joe wont even have a frequent flyer number. Joe will believe airport security is really protecting us. Joe will buy whatever comes up cheapest on Expedia. Joe wont even realize that the beach ball and the tulip are mediocre 3* airlines at best.
Joe = more than half of American flying population.