Some people I know are flying NCL-LHR on BA, LHR-MAD on IB, MAD to GYE on LA and back. They are flying in economy under fares booking into the lower fare buckets and are likely to fly on OW in the future under the same conditions.

I do not think that the BAEC is the right account for them to join since they will only get 25% of the Y miles.

They are not interested in status but would like to make a meaningful redemption one day so the ability to earn mileage is more important than tier points and their equivalent.

Which OW programme would you join if you were them?

Many thanks in advance.