FlyerTalk Forums - View Single Post - Is Southwest kidding with these high fares?
Old Sep 14, 2010 | 3:59 pm
  #43  
gsupstate
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Originally Posted by Boraxo
I think the real problem is that we are all having trouble adjusting to the new pricing reality: $59 the new $39 for SFO/OAK-LAX/BUR, $109 is the new $59 for SFO/OAK-PHX, etc. Given the current loads and cost of fuel, I doubt we will be returning to the old days anytime soon.
HOWEVER.... Yes, as time goes on, ALL prices must inevitably rise. BUT... WN's pricing isn't AS MUCH lower relative to the "legacy" competition as it used to be. I think that's the whole concept of this entire thread.
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