Originally Posted by gemac

The AAgent is correct. The ability to put a non-elite traveling companion into an exit row seat is there so that you can sit next to your traveling companion, not so you can provide a more comfortable ride for your non-elite companion at the expense of another elite. If no other elite wants that exit row seat, it will be available at the airport for your friend. If another elite wants it - well, it is an "elite" benefit, not a "friends of elites" benefit.

And I'm not sure how your percentage of trips traveling alone figures into the equation? Are you afraid it might go up if you can't get your friend into the exit row?