Here's a recent article on Ryanair's O'Leary "The Duke of Discomfort" in Businessweek http://www.businessweek.com/magazine...4058006755.htm

I think it's fine to have publicity clowns like him, and his business model is working. I just hope the other airlines offer better alternatives instead of trying to copy them. I've only flown Ryanair once about 6 years ago and it was actually ok, but prefer to pay more to avoid them in general. The money saved is usually not worth the time and hassle for me.