I've been off FT for a little while and just came across this thread upon my return here today. Read through it and was surprised I was the first person to think, "Gee, I don't think Payne Stewart's family would be thrilled with the new tag line...". (Yeah, yeah, I know, Payne was on a private jet and not DL or any other commercial airline, but still, it was the first thing I thought of...guess I'm weird like that...)