http://www.kraftrecipes.com/huddleforhunger/home.aspx

4. PRIZE/APPROXIMATE RETAIL VALUE (ARV): One (1) Grand Prize: Trip for 4 (winner and 3 guests) to attend the Kraft Fight Hunger Bowl in San Francisco on January 7, 2011 through January 10, 2011. Grand Prize consists of round trip, coach class airfare for 4 from major airport nearest winner's residence to San Francisco, CA; 4 days/3 nights hotel accommodations (two rooms, double occupancy); roundtrip ground transfers between airport/hotel and hotel/game; 4 tickets to the Kraft Fight Hunger Bowl on January 9, 2011; and $1,000 in spending money for the winner only. ARV: $11,000.