In the spring Eataly will open in a two-level, 10,000-square-foot space in the new Centria building at 18 West 48th Street. Mr. Farinetti’s partner in this venture is Jules Demchick, the president of J. D. Carlisle Development Corporation, which owns the building.
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The Midtown Manhattan store will be smaller, more expensive and more selective than the original. A wood-burning bread oven will be situated just inside the front door. Fresh beef will be supplied from a herd of Piedmontese cattle in New Jersey...