Originally Posted by
eponymous_coward
When the subjects were told the wine cost $90 a bottle, they loved it; at $10 a bottle, not so much.
Reminds me of the two buck Chuck-type Chardonnay I bought at BevMo a few years ago during one of their 5 cent sales. Got two bottles for $3.80, removed the price and didn't tell (very price conscious) Mrs. SFO. Her initial reaction was "this is pretty good", up until I started laughing and fessed up about the price. At which point, "pretty good" turned to "this is disgusting, don't ever buy this crap again".