I saw this tonight and, after my initial apprehension to the B&W campaing, I really thought about the ad and I'm a big fan.

Granted it's not "we love to fly and it shows" but I like "Keep Climbing" as a campaign theme.

(plus I'm a sucker for Donald Sutherland, I think he's got one of the more authoritative voiceover voices out there these days).

http://www.youtube.com/watch?v=ayUjVRHiqBk