Unfortunately I Prefer is not conventional rewards program in the sense that points are not awarded for stays. It is much more like Fine Hotels and Resorts from Amex Platinum/Centurion. Joining simply entitles you to possible room upgrades(sometimes at booking, sometimes at check in), free wireless internet, early check in/late check out and some kind of amenity which is usually a spa or dining credit. The only way to get any kind of redeemable points is to charge your stay to some kind of amenity credit card (i.e. Chase Visa or Starwood American Express).