Originally Posted by
PhoenixRev
While such services are convenient when communicating URLs under tight constraints such as those imposed by SMS or microblogging, they obscure information from the reader (e.g., can no longer tell the URL describes a resource provided by NPR) and leave resolution of the URL (conversion of the human-readable text to a numeric machine address) up to a third party (e.g.,
bit.ly,
tr.im,
tinyurl.com,
urlshorteningservicefortwitter.com, etc.) who can disable the service at will.
We put up with these "URL shortening" services due to limitations of some technology, but in general, they break the Web. Please think carefully before using them. They are generally inappropriate for print.