This may be the biggest marketing hustle since the Gillette brothers thought up their razor blade scheme--and the environmental impact is large. All those wasteful capsules.

I was recently in the fancy, dancy story in Lisbon. It was impressive--and indicated by its very fanciness how huge the margins must be.

Personally, I find Peet's coffee and many others to be at least as good, if not better--and a whole lot cheaper.

Nice looking machines, though.

Apparently more ecologically responsible ways to use the machines are coming soon--there are several lawsuits about Nestle's claims no one can put out compatible pods.