Bayless hasn't cooked in his restaurants in a decade or more. He's the front man now, promoting the business franchise (reputation/name) whenever/wherever he can. He works with his test kitchen staff, though, to develop new items for the supermarket shelves and the restaurants. So, his minimal involvement in this ORD operation shouldn't put a crimp in his behavior. His name will be a draw at the airport, but you could put a Chipotle there and you'd get food just as good (maybe better) ... or no less in quality (for a fast food operation). The airports have been featuring Chicago-based food operations for some time now and it makes sense that Bayless was added to the mix.