Wow, the pricing I saw was AUD 10 for a day (or maybe half a day); must have been introductory pricing since the service just started. Can't believe many will use it at these prices. Most bike shops will rent you a bike for a week for what it costs for a day. The convenience of drop-off (and pickup) at dozens of locations around town is brilliant, though. I suppose a lot of rentals will be for 1/2 hour for one-way trips.