(Update is in a new post down the thread)

I booked a trip about a month ago, same way I always do. I'm a GM, and reserved seats in the medallion members area in coach. Arrived at the airport, got my ticket, zone 1, no upgrade. Looked at the upgrade list, I wasnt there. When the GA wasn't busy, I asked her. She was very helpful, and was puzzled when I wasnt on there. My status was marked on my tickets too. The first cabin had already been given out and she apologized, saying that I was the second person that day that she'd seen it happen to.

Anyone else seen anything like this?