I don't know if it's targeted or not but after signing up for chips and queso offer for Swagbucks, I was offered a free appetizer coupon for filling in the last four digits of my credit card. Good deal considering I was able to get an $11 appetizer for free. I think they're using the credit card to "track" people and find out more about what they're eating and so on.

They also were offering the chips and queso coupon for people who "checked in" to a Chili's via Foursquare.