I tihnk the US produce companies focus too much on making huge fruits and veggies that look good instead of taste.
Everything here is 'super sized' compared to their counterparts around the world.
Even 'organics' have gotten to this point in the last years are they become sought after it just became a fad, and continues to this day, while they are basically going the same route as the other huge commercial operations now big, flavorless products.

You can still find some good stuff out there but at other places, if you pay more.