Odd that you'd say that just now. I am in the Charlotte, NC US Airways Club right now and have just been having that conversation with a few people here in the club. My point was that the organic produce in bother Rio de Janeiro and France, to name two, is far superior in taste and texture, although it does spoil more quickly than US non-organic produce which seems to disintegrate rather than spoil, suggesting it may not be all vegetable at all. Even so, I remember the organic produce I used to buy in San franciso and New York with great fondness.