[QUOTE=bmchris;14429350]Not necessarily.
I'd rather have something of value (say $200) and pay $150 than $50 of cheap junk for free.
QUOTE]
I have no shortage of opportunities to spend my money. If Amex or Delta wants to say thanks, then just say thanks, if they want to give me a skymall magazine, fine (I'll just recycle though), but don't ask me to spend "only" $xxx as a token of gratitude.