probem solved
I called the 1-800 number for BofA and after asking me some challenge questions (favorite vacation spot, shoe size, etc), they gave me my new BofA VISA card number and I was able to use it on alaskaair.com.....the good (and bad) thing is when you purchase tix on the site, it doesnt ask you for the 3 number security number on the back of a VISA card.....
Now, I'll be getting my 3 x $ spent on these tickets.....