I would like to see it, but as long as their is no contract signed and no start date, this is not really news to me.

From the story:
Virgin is again negotiating with the city of Chicago for an “economically viable” deal at O’Hare, which it hopes to enter in the first half of 2011, said Virgin spokeswoman Abby Lunardini.

“We still have a lot of places to expand, but Chicago remains high on the list, as we hope to inject some healthy competition into a market that is still dominated by just a few legacy carriers,” Lunardini added.

Hope is never a strategy.