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Old Jun 20, 2001 | 8:03 pm
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Air Canada to cut costs by $1 BILLION by next March

Air Canada launches an important initiative - Securing our Future. Air Canada is launching an intensive profitability initiative, entitled "Securing Our Future", which begins immediately and will continue for nine months. Paul Brotto, Executive Vice President, Planning and Cost Management, will lead the new initiative. Its goal is to achieve a 10 per cent - or $1 billion - improvement in our financial performance by next March. As you know, the general economic downturn is having a major negative impact on our financial situation. Business traffic is down dramatically. Fuel costs have soared. And, as you'd expect in difficult economic times, customers are looking to lower cost travel - particularly among our competitors. Securing Our Future will build on the work that is already underway through our "Control Costs, Increase Profitability and Leverage the Leaf" objectives. Five cross-branch teams are being put into place to bring forward innovative ways to improve our business, and our unions have been invited to participate. They will focus on building revenues and profitability, redesigning on-board configurations and products, find new ways to boost productivity, and find ways to reduce expenses. "We cannot afford to wait," said Paul. "Our company is facing significant financial challenges and we need to bring everyone together to respond. This is about grabbing opportunities, responding to the market, growing our overall business, and securing our future as a strong business and a leader in our industry."

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