You raise a good point. A one in 10,000 chance of dying in a plane crash in your lifetime is a not trivial probability.

(I used to work for a consulting company with over 10,000 employees, many of whom traveled constantly for years on end, and, sure enough, when the AA plane to the Dominican Republic crashed in Queens, NY, one of the company's employees was on board. It was bound to happen sooner or later.)