Originally Posted by Colin

If UA wants to compete on price in the LAX-MKE market without harming its margins in the LAX-ORD market, then UA should fly LAX-MKE nonstop. There is nothing immoral about buying a ticket LAX-ORD-MKE and using only the LAX-ORD segment. Morality is not defined by the artificial constructs created by corporations to maximize profit or by whether a court would choose to enforce such rules.