How about a better selection of soft drinks, especially in club? Mrs C doesn't drink and I often have to drive at destination so stuck with water, orange juice, coke and not much else unless you fancy a nice cup of tea. Meanwhile the tipplers are treated to champagne, fine beers, wines and spirits. I'm thinking of more fruit juices, posh lemonade, Jamiacan ginger beer etc.. This could be cost-neutral because I for one would be inclined to decline the expensive booze if there were good alternatives.