Sort of. Human Performance Improvement. Especially in calculating the cost recovery scenarios for improvement programmes and establishing realistic goals for them. Too many managers have an engineer's brain and think change is a set of cogwheels you simply have to turn the right way.

Look at the last 10 improvement initiatives in your company, compare the objectives at the start with the results at the end and 90% of the time they do not match. So yes, it can be a momentous task to teach people to do something that you expect them to do naturally. Especially if it is something like that, the reasons they don't act as expected are often complex.

But don't take my word for it.